Team

Welcome to Ulrich Log Cabins

Jonathan Ulrich

President/CEO/Owner

Jonathan Ulrich resides in Cleburne, TX and has over 12 years experience in a second generation company. Jonathan serves as President of Ulrich Barn Builders, LLC. Ulrich Barn Builders is a storage shed and log cabin manufacturing company and he also serves as President of Ulrich Barn Rentals, LLC. Jonathan built his first shed at age 8 and has worked through all positions in the company, giving him an invaluable experience. Since he was 16 he has worked full time in the family business and started in sales where he sold 523 storage sheds his first year.

Prior to serving as President he served as Vice President for over 6 years. Jonathan has recruited a management team who have over 160 years combined experience in the backyard products industry. Jonathan was born as a missionary kid while his parents served in Costa Rica and later met the love of his life Raquel to whom he is now married and together have 4 children. Jonathan is fluent in English and Spanish and has extensively traveled Central and South America. His hobbies are fishing, golf and of course, his beautiful kids!

Jonathan is passionate about Servant-Leadership and growing the organisation with biblically based leadership principles. His life was greatly influenced by Zig Ziglar at a young age and adopted the mantra, “You can have everything in life you want if you will just help enough other people get what they want.

Denny Maunder

CFO

Denny is our Chief Financial Officer. Denny enjoys helping companies grow, particularly small family-owned businesses. Denny joined us about two years ago; first as a consultant and now as a full- time member of the team. When he is not at work, Denny enjoys spending time with his family and supports his church by participating in and leading a number of ministries.

Frank Gustafson

SVP of Sales and Marketing

Frank has invested the past 30 plus years in executive leadership with a focus on sales and as an entrepreneur. He truly believes, as John C Maxwell says, that everything rises and falls on leadership. Frank cut his leadership teeth serving as a non-commissioned officer in the United States Marine Corps. As a lifelong learner, he sought and achieved certifications as a trainer, coach, and speaker through The Zig Ziglar Company, The John Maxwell Team, and The Gallup Organization.

Family is the most important element of Frank’s life. He and his wife Theresa have three grown children and two amazing grand daughters.

As Vice President of Sales Frank has a passion for serving his sales team and his customers. He is proud to represent Ulrich’s Core Values as our organization grows and creates raving fans.

Brian Pokrifcsak

VP of B2B Sales

Brian started in the business world at the age 14, as a friend and he started their own lawn care company. It was not much, however, it provided for their needs, that is, just enough money to put fuel in the boat and go fishing! While obtaining his BA from the University of Texas at Arlington, Brian worked for the City of Arlington, TX where he spent close to 10 years of his working career. The City of Arlington was a wonderful place to work and allowed Brian to be part of a team of amazing people that had one focus, enhancing the quality of life for others.

Brian felt privileged to work with many different programs with the City, including Teens at Risk, Teen Court System and many other successful youth related programs. Brian’s continuing education has earned him over 25 advanced level certifications in management, HR and Sales. Around 2001, Brian entered into the real estate, construction and development business of rural properties, which in May of 2011, lead him to Ulrich Log Cabins.

God has blessed Brian with a wonderful wife of 23 years, Renee, and two great boys, Tate and Cody. Today, 34 years after starting his first business, Brian continues to volunteer his time to youth programs and his job at Ulrich provides him the opportunity to enhance the quality of life of others daily.

I am truly thankful to be part of such a great company, which means, such a great team of people.

Eugene Ulrich

VP of Marketing

Eugene was born & raised in Costa Rica by missionary parents from Illinois. He’s a Mennonite of 14 generations with a passion for diversity and multi-perspectives from which to see life and love God.

Married to his childhood sweetheart, Dad to 9 kids, and a first time grandpa.

He started building sheds in the frozen mud of an old abandoned sawmill in Kentucky. They ran hardwood slabs of wood through a homemade table saw and truly handcrafted these sheds from rough lumber.

His hobbies include Astronomy, building telescopes, studying Quantum Physics/Relativity, pretending Theology and is currently writing a space/time religious thriller.

He hates marketing except for those few ideas and products that are truly exceptional and when he finds them, he’s transformed into a passionate evangelist.

It’s what happens for him at Ulrich where we create exceptionally great products and he gets paid to help you find them.

As VP of Marketing at Ulrich, his passion is helping our excellent sales staff with the 3 Gets; Get Found, Get Chosen and Get promoted, so you the customer can dream, relax, and enjoy as we build for you!

Verlin Yoder

VP of Technology

You might say that Verlin was born into the construction industry. When he wasn’t helping on the farm he stayed busy in construction, building his first shed after school hours when he was only 9 years old. Along with his five brothers and three sisters his family moved a lot, between several states and Costa Rica. At 21 he decided to leave his family and head to where he heard everything was bigger – Texas. His passion for quality and excellence led him to join Ulrich in 2009.

Verlin’s critical thinking and left brain personality helped him rise through the ranks to his current position as Vice President of Finance. When he is not watching the bottom line Verlin spends his time enjoying the outdoors, from hunting and fishing to cycling, and most recently completing the Cowtown Marathon.

Dave Michener

Logistics Manager

Dave came to us after 22 years in the automobile industry where he was instrumental with two different dealerships in obtaining record profitability and growth. He married his college sweetheart and has three amazing sons (Zac, Jake, & Luke). He has served on the worship team at the Church on Rush Creek in Arlington since 2007. His goal is to assist the entire Ulrich Barns family in reaching new heights, and continue the standard of excellence set forth by their founder years ago.

Gail Knight

Senior Sales Coordinator

Gail Knight is the Senior Sales Coordinator. She is a lifelong Texas resident, born and raised in the DFW metroplex and currently resides in Burleson. Gail has been in the retail industry since 1993 and considers that a passion. Gail is a very active member of her church in Joshua, Texas. She and her husband serve on the Youth Committee and are the Sunday School Directors.

Ed Young

Vice President of Operations

Ed is a retired Colonel, USMC with over 35 years of leadership experience and 20+ years of manufacturing experience in the manufactured housing, wood products and subsea oil and gas equipment industries. He is an experienced leadership trainer and mentor. He holds a B.S. degree in Industrial Distribution from Texas A&M University and a Master’s Certificate in Contracting from George Washington University. He has a commitment to Continuous Improvement and will be constantly striving to make the manufacturing processes better and more efficient.

He and his wife Tina have been married for over 35 years and have one grown daughter, Audrey. His hobbies include golf, hunting, woodworking and Aggie sports.

Carlos Castaneda

Customer Service Manager

Carlos Castaneda Resides in Fort Worth, he started his career with Ulrich Barns Builders in 2012 as the Logistics Coordinator and Customer Service Manager. He listens intently to people to gain knowledge, and grow as an individual. His two favorite Ulrich Core Values are the Golden Rule, to ensure each customer is treated as he would hope to be treated, and all of their issues are resolved. Family is also an important Core Value to him; he and his wife Alma have 3 children, Johan, Caleb, and Jocelyn. Carlos’ main Hobby is to spending time with family and creating memories with his children, he also loves Soccer, Swimming, and Listening to Audiobooks.

Currently, he serves as Ulrich’s Customer Service Manager. His goal is to Create Raving fans and provide the best customer service experience when a customer receives his or her dream barn or cabin.
Carlos Enjoys Working for the best Shed Company Nation Wide and he feels Proud of the team and quality product that Represents.

Tomas Marrero

Director of Cabin Sales

Tomas is originally from San Juan Puerto Rico. He joined the US Army and was stationed in Fort Hood Texas after training. After finishing his commitment to the Armed forces he moved to the North Dallas area where he still lives. His work experience combines 14 years at Pepsi Co, 14 years at Verizon / Dex Media and 3 years at Granite Telecommunications. He enjoys coaching, mentoring, and helping individuals achieve their highest potential. Tomas is a family man first and foremost; He married his high school sweetheart Mayra, 34 years ago and they have been blessed with 2 Beautiful daughters, Shannon and Elizabeth. His hobbies include reading, cooking, working out and traveling.

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